More Information about How to Manage Cookies

How Target uses Cookies:

Target.com uses Cookies for different purposes in order to provide the best possible guest experience. Below is more information on how we use Cookies and instructions on how you can manage your Cookies.

1. Website Functionality:
   
   Many of the best features on our website require the use of a Cookie. Some of these features include:
   
   
   1. 1–Click® purchasing
   2. Storage of items in your cart for purchase at a later date
   3. Storing recently viewed items for purchase at a later date
   4. Providing a more personalized shopping experience based on your past shopping and web browsing behavior
   
   
2. Guest Surveys:
   
   From time to time Target may initiate a guest survey while you are browsing our website. The purpose of these surveys is to allow our guests to tell us what they like about our website and improvements they would like to see on our website. We value all guest feedback regarding our website and we use this information to make improvements to all areas of Target.com.
   
   
3. Promotional Offers:
   
   In order to provide more relevant promotional offers on Target.com and through channels like Direct Mail and E-mail, we may use information about your shopping and web browsing behavior. This information is collected through the use of cookies.
   
   
4. Reporting and Analysis:
   
   We also contract with third parties to provide us with data collection and reporting services regarding our guests� activities on our website, tracking and measuring performance of our marketing efforts and your response to our marketing efforts, and the delivery of relevant marketing messages. These third parties may use cookies and web beacons (1x1 pixels), and may receive information about your browsing and buying activity on our website. Web beacons enable us to recognize a browser�s cookie when a browser visits our website and to learn which banner ads bring users to our website. In addition, Target and our third party service providers may use Cookies to manage and track the performance of Target advertisements displayed on other websites across the Internet.
   
   
5. Targeted Advertising:
   
   Targeted advertising (also known as Online Behavioral Advertising) uses information collected on an individual�s web browsing behavior such as the pages they have visited or the searches they have made. This information is then used to select which Target advertisement should be displayed to a particular individual on websites other than Target.com. The information collected is only linked to an anonymous cookie ID (alphanumeric number); it does not include any information that could be linked back to a particular person, such as their name, address or credit card number. The information used for targeted advertising either comes from Target.com or through third party website publishers.
   
   

How to manage your Cookies:

You have the opportunity to set your computer to accept all Cookies, to notify you when a Cookie is issued, or to not receive Cookies at any time. The last of these, of course, means that certain personalized services cannot then be provided to you and accordingly you may not be able to take full advantage of all of the Target.com features.

Opt Out Options:

If you would like to opt out of receiving any Cookies from Target.com (per sections 1-3 above), please use the help function in your web browser to restrict Target.com Cookies.

If you would like to opt out of Target using Cookies for reporting and analysis purposes as described in section 4 above, please click here.

If you would like to opt out of targeted advertising that occurs on our third party advertising publishers (per section 5 above), please click here: http://www.networkadvertising.org/managing/opt_out.asp. Please note that this will opt you out of targeted ads from Target and any other participating advertisers. If you opt out, you will continue to receive online advertising from Target; however, these ads may not be as relevant to you.

Lastly, if your existing cookie expires or you clear your cookies for any reason, you will need to follow the above steps again to opt out any new cookies.

Return to the Privacy Policy page.